The perfect Sydney balmy evening became the perfect background for the annual Vogue Fashion’s Night Out. Held in the Sydney CBD, this event featured retailers who opened their doors to celebrate the coming of spring with giveaways, one-off events, and entertainment.
This was my first year attending Vogue Fashion’s Night Out, and what an experience it was! I heard it gets bigger each year, and now I know why! Shoppers experienced an amazing array of delights for the senses: everything from Sambag, Galliano Bar, Meghan Gale at David Jones, and, my personal favourite, half-naked and buffed men at the entrance of Westfield.
Most stores engaged in some form of activity, whether it was extending a discount, offering delicacies, champagne, gelato, or Galliano, or providing entertainment. The atmosphere was vibrant and electric with an air of excitement – the perfect mix to get consumers to party and in the mood to shop.