Getting Ready For VAMFF…

Its time for the 2014 Virgin Australia Fashion Festival and this year will be bigger and bolder. VAMFF brings together retailers, designers, fashion bloggers and fashionista’s from all over the world. They will  “see, feel, react” to fashion experiences like never before.  It begins from the minute they enter the Dockland’s venue; this year it is more interactive for the people hanging around waiting for the shows to begin. There is  much to see and talk about whilst waiting. BMW are even showcasing their new electric car and it’s the perfect place I think!

A show of this magnitude doesn’t just happen there is much planning and execution in advance and this weekend saw tradies putting on all the finishing touches under close supervision by the organisers.  By the time VAMFF is officially launched on Sunday night all that will be seen is glamour, glitz, red carpet and an incredible experience for all.



All wrapped up VAMFF 2014



Is that a coffee cup?


Anyone for coffee?


Who will be lucky?


Large welcome sign as you walk up the runway.


Virgin main sponsor of VAMFF


BMW i3


The new BMW i3 electric car. What are your thoughts?


Those fashion bloggers will do anything to get their front row seat.


Supervising the work.


I’m curious Melbourne Emporium?


A red carpet welcome to VAMFF.

Go to for more information and to buy tickets.

Written and photographed by Penny Votzourakis.

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Monday March 17, 2014 at 7:00 am ⋅ penny
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