Its time for the 2014 Virgin Australia Fashion Festival and this year will be bigger and bolder. VAMFF brings together retailers, designers, fashion bloggers and fashionista’s from all over the world. They will “see, feel, react” to fashion experiences like never before. It begins from the minute they enter the Dockland’s venue; this year it is more interactive for the people hanging around waiting for the shows to begin. There is much to see and talk about whilst waiting. BMW are even showcasing their new electric car and it’s the perfect place I think!
A show of this magnitude doesn’t just happen there is much planning and execution in advance and this weekend saw tradies putting on all the finishing touches under close supervision by the organisers. By the time VAMFF is officially launched on Sunday night all that will be seen is glamour, glitz, red carpet and an incredible experience for all.
Go to http://www.vamff.com.au for more information and to buy tickets.
Written and photographed by Penny Votzourakis.