Does your customer service reflect your store branding?

Each year, marketing companies spend millions and millions of dollars in trying to understand the habits of customers and their pattern of making purchases. Understanding the psychology of customers is an extremely difficult task. Countless reams of research papers have been written on understanding the psychology of customers over the years.

Experts believe that there are certain triggers that are responsible for customer preference. These triggers can be influenced by the marketing strategies of the company, the methods used for advertising, the branding or just the appearance of the product and the way it is displayed in the store. This is all a waste of money if the customer service does not reflect the same message when the customer enters the store and wants to purchase.

It is important to learn how to build a relationship with customers and listen to what they have to say. This will help you deliver what they want. Listening actively to your customers includes being sensitive to the verbal as well as the non-verbal messages sent out by the customers. All this sums up to understanding the psychology of clients. When your customer looks at you as the expert who really understands what they need, they recognize that you are catering to their needs. By doing this, you may actually turn a skeptic into a fan. This is, most definitely, an effective way of turning your customers into loyal, lifetime ones.

Another vital element of a successful marketing campaign is maintaining customer interest. Gaining attention of customers is easy. It is maintaining their interest that is difficult. This goes on throughout the sales process. Apart from the communication aspect, present yourself as a professional and someone who is knowledgeable to the prospect.Catching subtle hints from the customer’s speech will help you identify the product the customer is showing interest in. Probing is an effective technique that mostly materializes in sales conversions. Asking the prospect information seeking questions will help you to hear their needs and any objections you may need to answer later in the presentation. Most importantly listen intently this will help to also spark the next question.

Understand what the consumer wants and then deliver it to them. Listening to the triggers that will get the customer to purchase.

You may think understanding customers can be a little difficult, but it is not impossible. With the right knowledge and practice, understanding consumer psychology will be easy and effective.


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Thursday October 11, 2012 at 7:03 am ⋅ penny
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