As it was the Queen’s Birthday long weekend we decided to go to Beechworth, a lovely old GoldMining town in the north east of the state. On the Sunday, we went out to the wineries of the KingValley, naturally, being connoisseurs of a fine drop!
It was quite fascinating to watch the most used principle of the famous Robert Cialdini "Reciprocity"in action from winery to winery (and we did visit a few)!!! Just a small glass of wine leaves uswanting to return the favour by buying one or two or even a dozen bottles of wine!
"The rule says we must pay in kind what another person has provided us" as written by RobertCialdini.
For years wineries have been allowing us to sample their wines, and people in return have left witha bottle or two. Have you ever wondered why you felt so obliged, sometimes without even liking thewine to purchase? We feel obligated to return the favour, in other words, they offer a free samplewe buy a bottle. Reciprocity at work! After intensive study by sociologist Alvin Gouldner we canreport that human society subscribes to the rule of reciprocity.
We make our best decisions logically, or do we? 
Do you use the same principles in sport as in business??? 
When Time Is of the Essence! 
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